How to Panic the Public

1. Disseminate worst-case scenarios, taking care to ignore the dubious assumptions that go into modeling while vilifying anyone, no matter how well-qualified, who refuses to ignore them.
2. Emphasize the (alleged) benefits of a draconian government response, taking care to ignore the costs while vilifying anyone, no matter how well-qualified, who refuses to ignore them.
3. Repeat as necessary, preferably often.