The alcohol does dehydrate you, made worse when it's hot, so drinking more beer could conceivably keep you thirsty. Makes great sense as a summer beer, or if you're down in Mexico.
Except that he is plainly talking about the thirst for life and adventure, which is (not coincidentally) what you get by drinking dos equis - beer that makes you awesome.
Far from it. They're telling you to drink the beer, but stay thirsty, so you'll drink more beer.
ReplyDeleteThe alcohol does dehydrate you, made worse when it's hot, so drinking more beer could conceivably keep you thirsty. Makes great sense as a summer beer, or if you're down in Mexico.
ReplyDeleteIf I said, "I'm thirsty and I want to stay thirsty. I think I'll have beer," you'd be justified in thinking I didn't know what I was saying.
ReplyDeleteThink of some parallels:
Food company: Stay hungry, my friends.
Air-conditioner company: Stay hot, my friends.
Car company: Stay put, my friends.
Publisher: Stay ignorant, my friends.
Except that he is plainly talking about the thirst for life and adventure, which is (not coincidentally) what you get by drinking dos equis - beer that makes you awesome.
ReplyDeleteI'll accept that. Thanks.
ReplyDeleteThe Wikipedia entry sheds light.
ReplyDelete