Thursday, June 02, 2011

Madison Avenue Logic

Wouldn't a beer commercial that tells you to "stay thirsty" be telling you not to drink beer?

6 comments:

  1. Far from it. They're telling you to drink the beer, but stay thirsty, so you'll drink more beer.

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  2. The alcohol does dehydrate you, made worse when it's hot, so drinking more beer could conceivably keep you thirsty. Makes great sense as a summer beer, or if you're down in Mexico.

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  3. If I said, "I'm thirsty and I want to stay thirsty. I think I'll have beer," you'd be justified in thinking I didn't know what I was saying.

    Think of some parallels:

    Food company: Stay hungry, my friends.

    Air-conditioner company: Stay hot, my friends.

    Car company: Stay put, my friends.

    Publisher: Stay ignorant, my friends.

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  4. Except that he is plainly talking about the thirst for life and adventure, which is (not coincidentally) what you get by drinking dos equis - beer that makes you awesome.

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