Free Association: Madison Avenue Logic

Thursday, June 02, 2011

Wouldn't a beer commercial that tells you to "stay thirsty" be telling you not to drink beer?

cholling said...: Far from it. They're telling you to drink the beer, but stay thirsty, so you'll drink more beer.; June 2, 2011 at 5:30 PM
MJGreen said...: The alcohol does dehydrate you, made worse when it's hot, so drinking more beer could conceivably keep you thirsty. Makes great sense as a summer beer, or if you're down in Mexico.; June 2, 2011 at 5:37 PM
Sheldon Richman said...: If I said, "I'm thirsty and I want to stay thirsty. I think I'll have beer," you'd be justified in thinking I didn't know what I was saying.

Think of some parallels:

Food company: Stay hungry, my friends.

Air-conditioner company: Stay hot, my friends.

Car company: Stay put, my friends.

Publisher: Stay ignorant, my friends.; June 3, 2011 at 9:49 AM
Anonymous said...: Except that he is plainly talking about the thirst for life and adventure, which is (not coincidentally) what you get by drinking dos equis - beer that makes you awesome.; June 3, 2011 at 4:49 PM
Sheldon Richman said...: I'll accept that. Thanks.; June 3, 2011 at 5:46 PM
Sheldon Richman said...: The Wikipedia entry sheds light.; June 9, 2011 at 10:27 AM