Available Now! (click cover)

America's Counter-Revolution
The Constitution Revisited

From the back cover:

This book challenges the assumption that the Constitution was a landmark in the struggle for liberty. Instead, Sheldon Richman argues, it was the product of a counter-revolution, a setback for the radicalism represented by America’s break with the British empire. Drawing on careful, credible historical scholarship and contemporary political analysis, Richman suggests that this counter-revolution was the work of conservatives who sought a nation of “power, consequence, and grandeur.” America’s Counter-Revolution makes a persuasive case that the Constitution was a victory not for liberty but for the agendas and interests of a militaristic, aristocratic, privilege-seeking ruling class.

Thursday, June 02, 2011

Madison Avenue Logic

Wouldn't a beer commercial that tells you to "stay thirsty" be telling you not to drink beer?


cholling said...

Far from it. They're telling you to drink the beer, but stay thirsty, so you'll drink more beer.

MJGreen said...

The alcohol does dehydrate you, made worse when it's hot, so drinking more beer could conceivably keep you thirsty. Makes great sense as a summer beer, or if you're down in Mexico.

Sheldon Richman said...

If I said, "I'm thirsty and I want to stay thirsty. I think I'll have beer," you'd be justified in thinking I didn't know what I was saying.

Think of some parallels:

Food company: Stay hungry, my friends.

Air-conditioner company: Stay hot, my friends.

Car company: Stay put, my friends.

Publisher: Stay ignorant, my friends.

Anonymous said...

Except that he is plainly talking about the thirst for life and adventure, which is (not coincidentally) what you get by drinking dos equis - beer that makes you awesome.

Sheldon Richman said...

I'll accept that. Thanks.

Sheldon Richman said...

The Wikipedia entry sheds light.